Driving the Marketing Vision of Creative Realities
With the mission of taking Creative Realities to NASDAQ in 2018, and reimagining the company vision to yield M&A activity as well as stature and leadership as a best-in-class provider of digital signage solutions – I serve as the chief architect of the brand foundation, our value and niche, and the creative and communications articulation of our company story. This also serves as the bedrock of how we serve and solve our client’s digital transformation needs, and informs the way in which sell and tell our credentials and use cases to our clients and the industry at large. In 2022 we acquired a top content management software company, sparking the need for our brand to evolve and accommodate the visual identity and key differentiators of Reflect Systems, into our company brand logo and identity to retain and blend two strong equities into one consolidated company. This body of work is the outcome, and serves as our face to the industry – including website, sizzle reels, social strategy, thought leadership, use case/storytelling, nurture campaigns, and an array of tactics to both keep the company visible, vibrant, differentiated and ready for when prospects are the in the market to buy. And, continuously filling the funnel for our business development teams to drive conversion.
Sally Hansen – Nail Art Mobile Application
This revolutionary mobile experience combines search, inspiration, social media, and object recognition and recommendation engine functionality. Users can create their own looks anytime as well as find or create new ones of her and share out to any social layer. Last but not least, drive to retail enables her to find her product & look at a Retailer within walking distance.
Novartis 360 Tablet Application – Tobi Inhaler
We designed and developed a Personal Condition Assistant for the iPad to encourage treatment adherence amongst teenagers living with Cystic Fibrosis. Instead the teens fitting their life in around their complicated medication regimen, app inspires them plan their life first In giving them a lifestyle tool, we them transition to self-management by being a trusted virtual advisor and opening up their world to limitless possibilities and through connection with other kids going through the same condition.
Turnberry Media – Digital as Art
When Turnberry Associates embarked on a journey of digital discovery as an advertising revenue play, we suggested taking the family passion for art curation and broadcasting it across digital screens. We did this in two ways: Worked with the Head of Curation for the Soffer family to source new emerging talent creating art in the digital medium. As well as to create bespoke art at commerce, inspire taste makers, fashion forward, and culturally curious crowd to stop, stare and wonder.