ExxonMobil

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Executing a global brand strategy required an agency operations model that set guardrails for the Brand management while fostering productive client/agency relationships and tools for alignment at the local level.  This Operating model leveraged Brand planning processes designed to reduce opex, gain efficiencies and consistency, drive up the value and utilization of campaigns work, and reduce the churn and burn that can occur at the local level.  We set this us up to include the integrated / specialized functions within the Omnicom organization to drive revenue – and to help invest in offices most fertile for organic growth. This is the role I played on the Exxon Mobil business when setting up Operations in Russia and China, as well as leading our Convenience Retail Planning Practice across the European Market.

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