Colgate Palmolive
Built and developed strategies with Colgate Palmolive for 4 key commercial ROI pillars, working with Division and Global Clients to create meaningful briefs, clear and actionable insights, and campaigns tied back to IMC and brand equity measures:
Brand at Retail: bring IMC campaigns to life across the shopper journey
Retail Environment Innovation: reinventing visual merchandising, aisle management, shop formats, new commercial channels
Category Demand: Grow brands by demonstrating new relevance for the Category, and understanding growth drivers
Customer Collaboration: Leading Retailers to grow their business through behavior-based insight, informed by macro-trends, and new e-commerce channels
