L’Occitane en Provence
The Brief:
Revive a once sought out skin care brand of the 90s, so its compelling and relevant to today’s savvy, independent, and defiant beauty consumer. Audiences did not appreciate, understand or even care about the heritage of the brand, or why ingredients from Provence even mattered.
The Strategy:
Reinterpret the Alchemy of Provence, purposely abstracted to bring new associations and meaning of Mediterranean life - rooted in authentic ritual – yet intriguingly modern. Ensure every touchpoint transports vs simply tells. Digital elements naturally fused the tactile with technical so that Millennials to discover the brand in a new and intimate way, be transported, and engage on their own terms. Inclusive of: Intelligent Beauty Fitting Table, video storytelling, Gift Creator Tools, Concierge Apps that help deliver service through tablet alerts
OUTCOMES:
Increase in Same Store Sales to warrant continual support post launch
Significant press and news media and press coverage across Fashion, Beauty and Technology trades. Finalist for an Elevate Award, ICX June 2017
