Innisfree
The Brief:
Launch a never-seen-before brand, boldly located next door to Sephora, and across the street from Bloomingdales in a fiercely competitive shopping district of New York City. Determine the best technology elements to get this brand on map, embraced socially, and seen as a credible beauty destination.
THE STRATEGY:
This design-forward approach challenged conventional tech applications and forced us to remove the hard edge without losing the “wow” or the “how” – expected as part of a beauty strategy. Digital design blends on and off line beautifully, removes the hard edge of technology, creates a gorgeous backdrop for Instagram moments, and delivers rich storytelling where it’s needed most – at the shelf
OUTCOMES
Winner, Retail Design Institute Honors for Best Store Execution.
Winner, DesignXNYC
Rollout the set of tech experiences to 12 locations, exceeded traffic and first-time customers engagement goals
